Welcome to YCO Active! We’re so happy you’ve chosen to visit and take this journey with us as we grow and fill you in on all things fit, fashion, food and fundamentals for success. Our co-founders are Natalie Yco and Rachel Chavez; two kick-ass women who kick ass at all things kick assedness. Too much? Maybe, but we mean it. They’re incredible women who will inspire you in ways unimaginable.
We are a site that truly empowers women. We know, we know. How many times have you read that in the last week/day/hour. The difference is, we are authentically here for the insurmountable success of YOU! In every facet and in every season of you there is. We know that you all are coming here at different stages of your lives or fitness journeys, but the thing that connects us is the fact that we’re always striving to be better versions of ourselves. Now there’s good news and bad news. The good news is that there are only two doors standing in the way of you and the you that you aspire to be. The bad news is that those doors are called Opportunity and Risk and neither of them are going to open if you stand outside of them knocking politely. Sometimes you are going to have to kick down a door or two and fix your skirt ((or dust off your stiletto)) later.
There are so many sites that “empower” women by coddling them or stroking their egos. That is not who we are. This is not a site that is going to tell you all the things you want to hear or how pretty you look. Everything we post here is done with the purpose of growing you and the women you encounter. We are building an authentic fit family. Not in the cute Instagram, hashtaggy way, but in the ‘tell you the ugly truths that are going to make you incomparable’ kind of way. Embrace that and struggle through it because on the other side of that is a you that will change this world. Because we know what you’re capable of, we are not accepting of acquiescence or excuses but are proponents of finding your way. If stagnation is what you are looking for, feel free to (buy some active wear and perhaps) find a site that is ok with you just coming for inspo and leaving without ambition and a strategy. However, if you want a space that genuinely uplifts you at every stage of your journey, and encourages your voice and bravery in all that you do, you’re in the right place. You’re home, with family.